American Academy of Private Physicians: Management

Tom Blue, Executive Director

Anticipating a time of explosive growth in the field of private medicine, in the fall of 2009, AAPP enlisted Mr. Blue as its Executive Director. He is the Managing Partner of Accelerated Growth Partners, a Virginia-based consulting firm dedicated to assisting early-stage and established businesses in developing and executing strategies to accelerate profitable growth.

The majority of his work is oriented to businesses focused on innovative delivery models for primary care, preventive medicine, employer-sponsored wellness programs, and related technologies. He is a seasoned health care entrepreneur and an authority and frequent speaker on the topics of concierge and fee-for-service medicine, employee health risk management, private medical service marketing, and new product/service launches.

Mr. Blue serves on the boards of the LifeSpring Foundation, The Titan Group (human resources consulting firm), and the Virginia Commonwealth University Intellectual Property Foundation, and he advises a number of firms on how to enter the field of private medicine. And he has appeared on the Fox Morning Show, ABC News, CNet Live Radio, The New York Times, Industry Standard, Wired, WebProNews, and numerous other news programs and publications in connection with his business endeavors.

Shelly Banyay, Managing Director

Ms. Banyay, a long time marketing specialist, has been involved with AAPP since the beginning and has transitioned along side the board from from SIMPD.  In addition to working in print production for one of the largest privately held ad agencies in the country, Ms. Banyay has managed large accounts for over 15 years with creative and logistical success.  With a focus on direct and conceptual marketing, her account list included high profile international accounts as well as domestic partners with demanding projects and deadlines.  In addition, Ms. Banyay has managed 80+ freelance writers, designers and production associates over the years for her clients.

Ms. Banyay has more recently served as Marketing Director for an organization that managed healthcare conferences.  Her area of expertise is conference marketing and logistics management.  Her events are nationwide and she is responsible for marketing, membership, logistics and overall organization growth.

Shelly resides in Rockville, VA, has two sons, Logan and Ryan and a very happy Chocolate Lab named Lucy.