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Discussing Growth With Your Clients – Smart or Stupid?

If you’ve been following this blog for a while, you know my position on the importance of cultivating referrals – particularly for smaller businesses.
This is a realm of marketing that is commonly overlooked… typically botched… and arguably the highest return marketing activity a company can invest in. Literally… Infinite Return Marketing when executed properly [...]

Health Care Reform 2010

Health Care Reform 2010

Questions and answers about the Patient Protection and Affordable Care Act from the AAFP

Opting Out – PECOS

In January of 2011, those in our membership that have opted off of Medicare will (likely, but not definitely) need to fill out the form below in order to remain off Medicare but on PECOS.
Here’s the form you’ll need: CMS-855I
And a little about the new regulation and how to be in compliance:
Publication 100-2, Chapter 15, [...]

Does Color Matter?

Color matters.
Lately I’ve found myself involved in a number of new branding initiatives. New companies seeking to create a compelling brand… and existing firms trying to become more compelling by investing more thought in the branding exercise.
The topic of color comes up frequently in these projects. Does color actually [...]