If you’ve been following this blog for a while, you know my position on the importance of cultivating referrals – particularly for smaller businesses. This is a realm of marketing that is commonly overlooked… typically botched… and arguably the highest return marketing activity a company can invest in. Literally… Infinite Return Marketing when executed properly [...]
Tuesday, February 16, 2010
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Brian Korte is an artist pioneering a new and fun medium. He builds mosaics – big pictures – out of LEGOs. You can find him in the Guinness Book of World Records in connection with his craft. I can remember the time he told me he was working on his first one – a [...]
Thursday, February 4, 2010
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You know when a web site isn’t working for you. The beauty of the web is that you don’t have to tolerate it for more than a second before you’re gone… on to another site that better meets your needs. But what actually happened on that site you abandoned? Maybe it just didn’t offer what [...]
Friday, January 15, 2010
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I’d hate to be responsible for marketing at Sprint (together with Nextel). There are people at Sprint dedicating their lives to trying to make people like this company – to say nothing of the millions they spend in that effort. And for what??? To have it all ruined the moment someone walks into one of their [...]
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Wednesday, June 16, 2010
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