If you’ve been following this blog for a while, you know my position on the importance of cultivating referrals – particularly for smaller businesses. This is a realm of marketing that is commonly overlooked… typically botched… and arguably the highest return marketing activity a company can invest in. Literally… Infinite Return Marketing when executed properly [...]
Tuesday, February 16, 2010
Brian Korte is an artist pioneering a new and fun medium. He builds mosaics – big pictures – out of LEGOs. You can find him in the Guinness Book of World Records in connection with his craft. I can remember the time he told me he was working on his first one – a [...]
Thursday, February 4, 2010
You know when a web site isn’t working for you. The beauty of the web is that you don’t have to tolerate it for more than a second before you’re gone… on to another site that better meets your needs. But what actually happened on that site you abandoned? Maybe it just didn’t offer what [...]
Friday, January 15, 2010
I’d hate to be responsible for marketing at Sprint (together with Nextel). There are people at Sprint dedicating their lives to trying to make people like this company – to say nothing of the millions they spend in that effort. And for what??? To have it all ruined the moment someone walks into one of their [...]
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Wednesday, June 16, 2010
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